Build your brand

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Your brand is more than just a logo—it’s the foundation of your agency’s success.

At APEX, we specialise in recruitment marketing, helping new agencies like yours create a brand identity that stands out in a competitive market.

With our expertise, we’ll shape a brand that not only looks great but also attracts the right clients and candidates. Simply fill out the questionnaire below, and we’ll transform your vision into a powerful, professional brand that positions you for success.

About your business

In this first section we’ll ask you some short questions about your business, then we'll move on to your branding and design preferences.

What is the name of your business as you would you like it to appear in your logo?(Required)

Which sector (or sectors) does your business operate in?(Required)

What are the main products or services that your business offers, or plans to offer in the future?(Required)

For example temporary recruitment, executive search etc.

Who are your main customers/clients?(Required)

E.g. specific companies, public sector, private sector, schools, hospitals, regulated industries.

Do you have any key competitors? If so, list them below.

Is there anything about your competitor's branding that you like or dislike?

Great, let's move onto your brand.

Your brand - this or that?

Next we're going to ask a few quick fire questions to establish your brand's look and feel, pick the answer that best describes your business.

Is your brand...(Required)

Formal

Casual

Is your brand...(Required)

Playful

Serious

Is your brand...(Required)

Minimalist

Illustrative

Is your brand...(Required)

Modern

Classic

Last one, is your brand...(Required)

Simple

Ornate

Last section, your logo and brand palette

Do you have any specific ideas for your logo?(Required)

Are there any colours that you would like to avoid?(Required)

If so, please list them below

Are there any colours that you would like to use?(Required)

If so, please list them below

Do you have a particular font you would like to use – or ones you definitely do not want to use?(Required)

This can include types of font too e.g. decorative, handwritten, serif etc.

Is there a specific icon or imagery that you would like to include in your logo?(Required)

If so, please describe it below.

Do you want to include a tag line with your logo?(Required)

Yes

What tag line would you like to include?(Required)

What words should describe your logo?(Required)

Are there any examples of logos, styles, images or anything else that you really like? If so, you can upload them here.

Drop files here or

Max. file size: 16 MB.

And finally, is there anything else you'd like us to consider or include?

Ready to take your recruitment marketing to the next level?

Hiring a dedicated marketing professional can be expensive and time-consuming. And engaging with a general marketing agency means they may not understand the nuances of the recruitment sector.

With APEX, you benefit from working with recruitment marketing specialists that have years of experience in providing a wide range of recruitment marketing services. We can advise on what works (and what doesn’t) and ensure you commit your marketing budget in the most effective way for your agency.

Let’s talk

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Established in 2017, APEX has been providing recruitment marketing services to agencies throughout the UK, partnering with businesses of all sizes as they scale.

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APEX Marketing Services Limited | Company number: 10475878

Registered address: Unit A Telford Court, Chester Gates Business Park, Chester, CH1 6LT