It’s clear from casually browsing through LinkedIn that visual posts and updates are now a thing.
The platform itself prioritises posts with images, videos and carousels, so it pays to think about this when posting job adverts to the platform.
Text-based posts are fine too, if you don’t have the time or skills to create something visual, but a little bit of upfront time invested in creating some on-brand templates can lead to more engaging, higher-performing LinkedIn activity – so we think it’s worth the effort.
And whilst Canva is a paid platform if you want to unlock all their pro features, it does also offer a free tier too – so anyone can sign up and start creating visual social media assets. Of course, some people just aren’t creative, or struggle with platforms like this, so this is where a good marketing agency can understand your brand and create a suite of assets and templates that can be re-used, ensuring there’s consistency in your online promotions.
Canva provides easy access via the Canva website, but also provides a desktop app if you prefer to use it that way.
Why use Canva?
Canva offers an expansive range of templates designed for various needs, including job postings. Even if you’re not a graphic design expert, the platform makes it simple to create professional-looking designs. If you’re working with an external design or marketing team, they can also create templates for you – so that all you need to do going forward is simply update the relevant details of any job posting.
First, choose a template that fits your brand identity; there are loads to choose from and they’re easily adapted to reflect your brand colours and stylistic approach. The template acts as a skeleton for your design, and you can customize it further to fit your specific needs.
Choose relevant images or icons that align with the job role you’re advertising. Canva offers a broad selection of stock images and icons – although the options available in the free tier are naturally limited, or you can upload your own. Don’t forget that there are also plenty of other online sources of stock images and videos, including: Unsplash, Pexels, and Pixabay, for example.
Typography, text and consistency
The typeface you choose can set the tone for your posting. Use clear and legible fonts, and remember to highlight key points like job responsibilities and qualifications. And be consistent. If your business has defined brand guidelines then stick to them. In Canva Pro, it’s also possible to define a brand kit and then specify the fonts, logos, and colours that should be used in your designs. A consistent approach to design will help with others identifying your business online and brand recall.
Download and share
Once your design is ready, you can download it in various formats and sizes, perfect for sharing across different platforms. If your design has animation, GIF files will typically play automatically in LinkedIn, whereas MP4 files will often need to have a user click a play button. If you’ve created a series of images that you want to display as a carousel in LinkedIn, then save the design as a PDF and LinkedIn will automatically display this as a carousel.
Creating visually appealing job postings with Canva is a simple yet effective way to differentiate your recruitment efforts and maximise the opportunity of your posts being seen, by appealing to the LinkedIn algorithm, and creating visual stand-out in a stream of regular text posts on the platform.
The more effort you put into designing your job postings, the higher the chances of attracting the right talent. Using a marketing agency like APEX to help create these either as a one-off project to create the initial asset suite and templates, or as an ongoing support function that can create these for you on a regular basis, will mean you can focus on your core business without getting distracted in learning a new platform or creating designs that could look better with a creative professional managing the profess.
Talk to us today about Canva and your social media design requirements: Contact Us.