In today’s digital age, your website serves as the face of your recruitment agency. It needs to be not just visually appealing but also functional and user-friendly. Take a look at the information below where we’ve shared the main features you should be considering for your recruitment agency website.
User-friendly design
The layout should be intuitive, making it easy for both candidates and clients to navigate through your offerings. It should have consistent design, applied uniformly throughout the website and this should be mirrored across the rest of your brand presence on and offline (i.e. the brand experience and design should be similar for users visiting your social media channels, browsing your website, reading your brochure, receiving emails off you or your team, etc.) Consistency of design is very important.
Job search functionality (or job browsing)
A searchable job board is indispensable. It should allow candidates to filter jobs based on industry, location, and other parameters. To borrow a retail analogy, your recruitment website is your shop front – and how busy or popular your brand is, can be inferred from how well stocked your shelves are (how many jobs you’re displaying). If you walk into a shop with bare shelves, you’re likely going to walk straight back out – and it’s the same with recruitment websites. With no jobs or useful content, there’s little reason for people to hang around and use your site.
We’ve added the job browsing suggestion in case your agency doesn’t have lots of roles to advertise. There’s little point in adding a job search function to your recruitment website if it frequently returns zero results, or you’ve only got a handful of roles to browse through. In instances like this, it’s much better to provide a job browsing function and structure your site with roles grouped by industry sector, job type, or geographic location and simply allow the website users to browse through the roles in each area.
Mobile responsiveness
With arguably a majority of website users accessing via mobile devices, responsiveness is no longer optional but a necessity. Recruitment websites should be optimised thoroughly for mobile device usage, with each area of the site tested thoroughly with different screen sizes to make sure it displays well and works as expected.
Fast loading times
Slow load times can deter visitors and adversely impact your search engine rankings. Optimise images and code for quick loading. There’s are plenty of online resources that can be used to understand more about your individual site but an excellent free one we recommend is gtmetrix.com – as it’ll give you a detailed understanding of how well your website is optimised, and if there are any adverse scores, it’ll provide recommendations for what can be done to improve.
Content section
Regularly updated blogs or articles can not only provide value but also improve your website’s SEO. Your jobs can also be considered as content, and if well-written, the they’ll enhance your website’s online footprint. By all means, use AI to help generate ideas, but we strongly caution against over-use or publishing content directly after it’s generated. The same applies if you’re outsourcing content generation to any of the ultra-cheap offshore suppliers. The quality can be sub-par, may-well also be AI-generated, and could be used for multiple customers – all of which can do your brand more harm than good. Develop a good content plan and identify what you want to be known for, and then commit to maintaining a regular schedule of content creation and publication.
Of course, this can distract your from your core recruitment activities, so is somewhere a trusted recruitment marketing partner like APEX can be really valuable. We know what works, and will take the time to understand your business, develop an agreed content plan and create high-quality content at an agreed schedule.
Well-written job adverts
We’ll go into this in more detail in a planned future advice article, but suffice to say that it’s important job adverts are well-written, posted frequently and regularly, and tailored to reflect the industries you’re recruiting in. It’s also worth remembering that the same job advert can be written in different ways to appeal to different audiences (as long as what you’re writing is true, obviously). But by doing this, you can significantly increase the number of job listings on your website, and therefore improve the visibility of your website.
Contact forms
Make it easy for visitors to get in touch by incorporating contact forms on key pages, not just on the ‘Contact Us’ page. This can also include referral forms – for clients or candidates, submit a vacancy form, feedback forms, or general admin forms. There’s certain simple functionality that can be added to your recruitment website to make it a more valuable resources to your candidates and clients.
Testimonials and reviews
Showcase positive reviews and testimonials to build credibility. Video testimonials can be particularly impactful. For local SEO, make sure your Google My Business account is set up and then make sure you collect positive Google Reviews after you have successful interactions with your clients and candidates.
Social media integration
Integrate social media buttons to encourage visitors to follow you and share your content. This seems like such a no-brainer recommendation, but we’re frequently surprised when we come across recruitment websites that have been built with off-the-shelf templates and then the web designer hasn’t even bothered to update the social media links to reflect their client’s accounts. It’s a huge missed opportunity. And the same goes for enabling easy content sharing. All the time and effort that goes into creating great content for your site, shouldn’t be undermined by not making it as easy as possible to share the content with their networks.
Analytics
Incorporate analytics tools to gather data on user behaviour, which can be invaluable for future website updates and for making informed decisions based on the content or website pages that are working, encouraging positive interactions, or driving the right user behaviour
SSL certificate
An SSL certificate is crucial for securing user data and improving your website’s search engine ranking. There’s no excuse for not having an SSL certificate these days (allows https in the address bar, as well as the padlock icon). It not only suggests your site is more trustworthy for clients and candidates – and that they be confident adding their personal data in your online forms; but it’s also important from an SEO perspective, as Google and other platforms will actively downgrade the importance of sites that don’t have SSL certificates. So make sure you’re protected!
Not over-engineered
It’s easy to be excited about what you could do with your recruitment website, particularly when you hear from web designers and developers that talk about integrations, automations, and content depth or optimisation that will propel your site to the top of the search engine rankings. The risk here is that you let a marketing or design professional create something that looks visually great, but is complete overkill for your sector, or business, or can be so over-engineered that it’s difficult for your customers – your clients and candidates – to actually use the site. Remember, when it comes to web design ‘just because you can, doesn’t mean you should’ – it’s a useful phrase, worth recalling when engaging with web design professionals.
Having these features in place will not only enhance the user experience but also make your website a powerful tool for attracting both top talent and potential clients.
If you want an honest discussion about your existing recruitment website or to discussion how we can help you improve your online offering, or build a new website for you, then we’re here and ready to talk. Let’s get started…
